Brewery Market Opportunity in Madison, WI 53718
Brewery Opportunity Score
51.8
Moderate Opportunity
Madison, Wisconsin (53718) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.8 reflects a balanced market — decent demographics and income ($94,899 median household), but with some existing competition (BDI: 5.4). Population of 18,642 provides a reasonable customer base.
Population
18,642
Potential customer base
Median Income
$94,899
Household income
National Rank
#1,434
Top 69% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53718 (1)
| Name | Type |
|---|---|
| House of Brews | Micro |