Brewery Market Opportunity in Madison, WI 53704
Brewery Opportunity Score
52.2
Moderate Opportunity
Madison, Wisconsin (53704) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.2 reflects a balanced market — decent demographics and income ($75,007 median household), but with some existing competition (BDI: 12.7). Population of 47,136 provides a reasonable customer base.
Population
47,136
Potential customer base
Median Income
$75,007
Household income
National Rank
#1,337
Top 71% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53704 (6)
| Name | Type |
|---|---|
| Ale Asylum | Regional |
| ALT Brew / Greenview Brewing LLC | Brewpub |
| Flix Brewhouse - Madison | Brewpub |
| Karben4 Brewing | Micro |
| Next Door Brewing Company | Brewpub |
| One Barrel Brewing Company | Micro |