Brewery Market Opportunity in Madison, WI 53715
Brewery Opportunity Score
67.9
High Opportunity
ZIP code 53715 in Madison, Wisconsin represents a high-opportunity market for a new brewery. With a Brewery Opportunity Score of 67.9, this area combines strong demographics, favorable income levels, and relatively low brewery competition. The current Brewery Density Index is just 12.9, suggesting significant room for growth in a market of 15,499 residents.
Population
15,499
Potential customer base
Median Income
$37,598
Household income
National Rank
#44
Top 99% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53715 (2)
| Name | Type |
|---|---|
| Lucky's 1313 Brewpub | Brewpub |
| Rockhound Brewing Co | Brewpub |