Brewery Market Opportunity in Fitchburg, WI 53711
Brewery Opportunity Score
59.7
Moderate Opportunity
Fitchburg, Wisconsin (53711) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 59.7 reflects a balanced market — decent demographics and income ($101,236 median household), but with some existing competition (BDI: 4.0). Population of 50,474 provides a reasonable customer base.
Population
50,474
Potential customer base
Median Income
$101,236
Household income
National Rank
#368
Top 92% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53711 (2)
| Name | Type |
|---|---|
| Great Dane Pub and Brewing Co - Fitchburg | Brewpub |
| Vintage Brewing Co | Brewpub |