Brewery Market Opportunity in Madison, WI 53705
Brewery Opportunity Score
57.4
Moderate Opportunity
Madison, Wisconsin (53705) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 57.4 reflects a balanced market — decent demographics and income ($82,315 median household), but with some existing competition (BDI: 4.0). Population of 25,045 provides a reasonable customer base.
Population
25,045
Potential customer base
Median Income
$82,315
Household income
National Rank
#576
Top 88% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 53705 (1)
| Name | Type |
|---|---|
| Great Dane Pub and Brewing Co -- Hilldale | Brewpub |