Brewery Market Opportunity in Las Cruces, NM 88011
Brewery Opportunity Score
52.9
Moderate Opportunity
Las Cruces, New Mexico (88011) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.9 reflects a balanced market — decent demographics and income ($75,139 median household), but with some existing competition (BDI: 3.2). Population of 31,143 provides a reasonable customer base.
Population
31,143
Potential customer base
Median Income
$75,139
Household income
National Rank
#1,193
Top 74% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 88011 (1)
| Name | Type |
|---|---|
| De La Vegaâs Pecan Grill and Brewery | Contract |