Is 87901 a good place to open a brewery?

Based on our analysis, 87901 (Truth or Consequences, New Mexico) is rated "Low Opportunity" with a Brewery Opportunity Score of 34.7/100. The area has 6,459 residents, $27,868 median household income, and a current BDI of 15.5.

What factors determine brewery opportunity in 87901?

The BOS for 87901 considers five factors: household income, demographics (25-44 age group at 3.7%), education (bachelor's+ at 19.0%), existing competition (BDI: 15.5), and accessibility.

Brewery Market Opportunity in Truth or Consequences, NM 87901

Brewery Opportunity Score

34.7

Low Opportunity

ZIP code 87901 in Truth or Consequences, New Mexico currently shows limited opportunity for a new brewery (BOS: 34.7). The combination of demographics, income ($27,868), and current competition (BDI: 15.5) suggests this market may not be the strongest choice for a new venture at this time.

Population

6,459

Potential customer base

Median Income

$27,868

Household income

National Rank

#4,596

Top 0% nationally

Current BDI

15.5

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 87901 (1)

Name	Type
Truth Or Consequences Brewing Company	Micro

Related Data for 87901

📊Brewery DensityCurrent brewery concentration in 87901 📈New Mexico MarketState brewery trends & health

Nearby ZIP Codes

88005BOS: 47.3Moderate Opportunity 88007BOS: 45.3Moderate Opportunity 88011BOS: 52.9Moderate Opportunity 88061BOS: 41.7Low Opportunity 87740BOS: 38.7Low Opportunity