Brewery Market Opportunity in Las Cruces, NM 88007
Brewery Opportunity Score
45.3
Moderate Opportunity
Las Cruces, New Mexico (88007) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.3 reflects a balanced market — decent demographics and income ($65,022 median household), but with some existing competition (BDI: 7.8). Population of 25,750 provides a reasonable customer base.
Population
25,750
Potential customer base
Median Income
$65,022
Household income
National Rank
#3,017
Top 35% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 88007 (2)
| Name | Type |
|---|---|
| Icebox Brewing LLC | Planning |
| Picacho Peak Brewing Company | Brewpub |