Brewery Market Opportunity in Las Cruces, NM 88005
Brewery Opportunity Score
47.3
Moderate Opportunity
Las Cruces, New Mexico (88005) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.3 reflects a balanced market — decent demographics and income ($51,770 median household), but with some existing competition (BDI: 7.4). Population of 27,017 provides a reasonable customer base.
Population
27,017
Potential customer base
Median Income
$51,770
Household income
National Rank
#2,498
Top 46% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 88005 (2)
| Name | Type |
|---|---|
| High Desert Brewing Co | Brewpub |
| Spotted Dog Brewery | Brewpub |