Is 88130 a good place to open a brewery?

Based on our analysis, 88130 (Portales, New Mexico) is rated "Low Opportunity" with a Brewery Opportunity Score of 44.6/100. The area has 17,865 residents, $52,420 median household income, and a current BDI of 5.6.

What factors determine brewery opportunity in 88130?

The BOS for 88130 considers five factors: household income, demographics (25-44 age group at 16.2%), education (bachelor's+ at 21.7%), existing competition (BDI: 5.6), and accessibility.

Brewery Market Opportunity in Portales, NM 88130

Brewery Opportunity Score

44.6

Low Opportunity

ZIP code 88130 in Portales, New Mexico currently shows limited opportunity for a new brewery (BOS: 44.6). The combination of demographics, income ($52,420), and current competition (BDI: 5.6) suggests this market may not be the strongest choice for a new venture at this time.

Population

17,865

Potential customer base

Median Income

$52,420

Household income

National Rank

#3,180

Top 31% nationally

Current BDI

5.6

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 88130 (1)

Name	Type
Roosevelt Brewing Company	Brewpub

Related Data for 88130

📊Brewery DensityCurrent brewery concentration in 88130 📈New Mexico MarketState brewery trends & health

Nearby ZIP Codes

88061BOS: 41.7Low Opportunity 88210BOS: 43.3Low Opportunity 88220BOS: 45.8Moderate Opportunity 88011BOS: 52.9Moderate Opportunity 88007BOS: 45.3Moderate Opportunity