Brewery Market Opportunity in Wausau, WI 54401
Brewery Opportunity Score
45.8
Moderate Opportunity
Wausau, Wisconsin (54401) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.8 reflects a balanced market — decent demographics and income ($69,542 median household), but with some existing competition (BDI: 3.2). Population of 31,430 provides a reasonable customer base.
Population
31,430
Potential customer base
Median Income
$69,542
Household income
National Rank
#2,892
Top 37% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 54401 (1)
| Name | Type |
|---|---|
| Great Dane Pub and Brewing Co- Wausau | Brewpub |