Full Brewery Profile
Wausau, WI 54401
1 active breweries · Population 31,430 · Wisconsin
ZIP code 54401 in Wausau, Wisconsin sits at BDI 3.2 — Average on the national scale — with one active brewery and the opportunity model flags it as Moderate Opportunity. The breakdown below combines four data sources to characterize what the brewery scene actually looks like here, and what it might look like for a new entrant.
At a Glance
Density Index
3.2
Average · #3,846 nationally
Walkability
N/A
—
Opportunity
45.8
Moderate Opportunity
Active Breweries
1
Population 31,430
Density — BDI 3.2
AverageBDI measures breweries per 100,000 residents. 54401 ranks #3,846 nationally for craft beer density.
Walkability
Not analyzedWalkability analysis requires at least 2 active breweries in the ZIP. 54401 doesn't meet the threshold for a meaningful crawl score.
Opportunity — BOS 45.8
Moderate Opportunity
Median Income
$69,542
Age 25–44
7.8%
Bachelor's+
30.9%
Opportunity score weights income, target demographics (25–44), education, and current competition. Higher means an under-served market with the right customer base.
Active Breweries in 54401
| Name | Type | Address | |
|---|---|---|---|
| Great Dane Pub and Brewing Co- Wausau | Brewpub | 2305 Sherman St | Website |