Full Brewery Profile
Merrill, WI 54452
1 active breweries · Population 18,949 · Wisconsin
Looking at Merrill, Wisconsin (54452) as a brewery market: one active brewery, BDI of 5.3 (Average) and the opportunity model flags it as Low Opportunity. Below you'll find the full profile — concentration relative to population, how walkable the cluster is for visitors, and how the demographics line up against current competition.
At a Glance
Density Index
5.3
Average · #2,922 nationally
Walkability
N/A
—
Opportunity
41.3
Low Opportunity
Active Breweries
1
Population 18,949
Density — BDI 5.3
AverageBDI measures breweries per 100,000 residents. 54452 ranks #2,922 nationally for craft beer density.
Walkability
Not analyzedWalkability analysis requires at least 2 active breweries in the ZIP. 54452 doesn't meet the threshold for a meaningful crawl score.
Opportunity — BOS 41.3
Low Opportunity
Median Income
$65,522
Age 25–44
7.1%
Bachelor's+
19.3%
Opportunity score weights income, target demographics (25–44), education, and current competition. Higher means an under-served market with the right customer base.
Active Breweries in 54452
| Name | Type | Address | |
|---|---|---|---|
| Sawmill Brewing Co | Micro | 1110 E 10th St | Website |