Is 54452 a good place to open a brewery?

Based on our analysis, 54452 (Merrill, Wisconsin) is rated "Low Opportunity" with a Brewery Opportunity Score of 41.3/100. The area has 18,949 residents, $65,522 median household income, and a current BDI of 5.3.

What factors determine brewery opportunity in 54452?

The BOS for 54452 considers five factors: household income, demographics (25-44 age group at 7.1%), education (bachelor's+ at 19.3%), existing competition (BDI: 5.3), and accessibility.

Brewery Market Opportunity in Merrill, WI 54452

Brewery Opportunity Score

41.3

Low Opportunity

ZIP code 54452 in Merrill, Wisconsin currently shows limited opportunity for a new brewery (BOS: 41.3). The combination of demographics, income ($65,522), and current competition (BDI: 5.3) suggests this market may not be the strongest choice for a new venture at this time.

Population

18,949

Potential customer base

Median Income

$65,522

Household income

National Rank

#4,003

Top 13% nationally

Current BDI

5.3

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 54452 (1)

Name	Type
Sawmill Brewing Co	Micro

Related Data for 54452

📊Brewery DensityCurrent brewery concentration in 54452 📈Wisconsin MarketState brewery trends & health

Nearby ZIP Codes

54449BOS: 43.4Low Opportunity 54467BOS: 47.5Moderate Opportunity 54473BOS: 41.5Low Opportunity 54481BOS: 54.9Moderate Opportunity 54411BOS: 39.7Low Opportunity