Is 54449 a good place to open a brewery?

Based on our analysis, 54449 (Marshfield, Wisconsin) is rated "Low Opportunity" with a Brewery Opportunity Score of 43.4/100. The area has 26,368 residents, $66,611 median household income, and a current BDI of 3.8.

What factors determine brewery opportunity in 54449?

The BOS for 54449 considers five factors: household income, demographics (25-44 age group at 6.2%), education (bachelor's+ at 27.1%), existing competition (BDI: 3.8), and accessibility.

Brewery Market Opportunity in Marshfield, WI 54449

Brewery Opportunity Score

43.4

Low Opportunity

ZIP code 54449 in Marshfield, Wisconsin currently shows limited opportunity for a new brewery (BOS: 43.4). The combination of demographics, income ($66,611), and current competition (BDI: 3.8) suggests this market may not be the strongest choice for a new venture at this time.

Population

26,368

Potential customer base

Median Income

$66,611

Household income

National Rank

#3,501

Top 24% nationally

Current BDI

3.8

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 54449 (1)

Name	Type
Blue Heron Brew Pub	Brewpub

Related Data for 54449

📊Brewery DensityCurrent brewery concentration in 54449 📈Wisconsin MarketState brewery trends & health

Nearby ZIP Codes

54452BOS: 41.3Low Opportunity 54467BOS: 47.5Moderate Opportunity 54473BOS: 41.5Low Opportunity 54481BOS: 54.9Moderate Opportunity 54411BOS: 39.7Low Opportunity