Is 54403 a good place to open a brewery?

Based on our analysis, 54403 (Wausau, Wisconsin) is rated "Low Opportunity" with a Brewery Opportunity Score of 44.9/100. The area has 24,976 residents, $66,040 median household income, and a current BDI of 8.0.

What factors determine brewery opportunity in 54403?

The BOS for 54403 considers five factors: household income, demographics (25-44 age group at 7.1%), education (bachelor's+ at 33.2%), existing competition (BDI: 8.0), and accessibility.

Brewery Market Opportunity in Wausau, WI 54403

Brewery Opportunity Score

44.9

Low Opportunity

ZIP code 54403 in Wausau, Wisconsin currently shows limited opportunity for a new brewery (BOS: 44.9). The combination of demographics, income ($66,040), and current competition (BDI: 8.0) suggests this market may not be the strongest choice for a new venture at this time.

Population

24,976

Potential customer base

Median Income

$66,040

Household income

National Rank

#3,096

Top 33% nationally

Current BDI

8.0

View density →

Opportunity Score Breakdown

Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.

Income

Demographics (25-44)

Education

Low Competition

100

Accessibility

Existing Breweries in 54403 (2)

Name	Type
Bull Falls Brewery LLC	Micro
Red Eye Brewing Co	Brewpub

Related Data for 54403

📊Brewery DensityCurrent brewery concentration in 54403 🚶Walkability ScoreBrewery crawl potential in 54403 📈Wisconsin MarketState brewery trends & health

Nearby ZIP Codes

54401BOS: 45.8Moderate Opportunity 54406BOS: 43.0Low Opportunity 54411BOS: 39.7Low Opportunity 54449BOS: 43.4Low Opportunity 54452BOS: 41.3Low Opportunity