Brewery Market Opportunity in Traverse City, MI 49685
Brewery Opportunity Score
47.3
Moderate Opportunity
Traverse City, Michigan (49685) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.3 reflects a balanced market — decent demographics and income ($82,639 median household), but with some existing competition (BDI: 4.7). Population of 21,297 provides a reasonable customer base.
Population
21,297
Potential customer base
Median Income
$82,639
Household income
National Rank
#2,479
Top 46% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49685 (1)
| Name | Type |
|---|---|
| Brewery Terra Firma | Micro |