Brewery Market Opportunity in Traverse City, MI 49686
Brewery Opportunity Score
48.2
Moderate Opportunity
Traverse City, Michigan (49686) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.2 reflects a balanced market — decent demographics and income ($71,198 median household), but with some existing competition (BDI: 7.9). Population of 25,181 provides a reasonable customer base.
Population
25,181
Potential customer base
Median Income
$71,198
Household income
National Rank
#2,265
Top 51% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49686 (2)
| Name | Type |
|---|---|
| Jolly Pumpkin Restaurant, Brewery & Distillery | Micro |
| The Filling Station Microbrewery | Micro |