Brewery Market Opportunity in Traverse City, MI 49684
Brewery Opportunity Score
48.0
Moderate Opportunity
Traverse City, Michigan (49684) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.0 reflects a balanced market — decent demographics and income ($75,678 median household), but with some existing competition (BDI: 42.2). Population of 21,328 provides a reasonable customer base.
Population
21,328
Potential customer base
Median Income
$75,678
Household income
National Rank
#2,319
Top 50% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 49684 (9)
| Name | Type |
|---|---|
| Brewery Ferment | Micro |
| Earthen Ales | Micro |
| Mackinaw Brewing Co | Brewpub |
| North Peak Brewing Co | Brewpub |
| Rare Bird Brewpub | Brewpub |
| Right Brain Brewery | Micro |
| The Parlor | Brewpub |
| UBrew Nanobrewery | Micro |
| Workshop Brewing Co | Brewpub |