Full Brewery Profile
Traverse City, MI 49685
1 active breweries · Population 21,297 · Michigan
Looking at Traverse City, Michigan (49685) as a brewery market: one active brewery, BDI of 4.7 (Average) and the opportunity model flags it as Moderate Opportunity. Below you'll find the full profile — concentration relative to population, how walkable the cluster is for visitors, and how the demographics line up against current competition.
At a Glance
Density Index
4.7
Average · #3,154 nationally
Walkability
N/A
—
Opportunity
47.3
Moderate Opportunity
Active Breweries
1
Population 21,297
Density — BDI 4.7
AverageBDI measures breweries per 100,000 residents. 49685 ranks #3,154 nationally for craft beer density.
Walkability
Not analyzedWalkability analysis requires at least 2 active breweries in the ZIP. 49685 doesn't meet the threshold for a meaningful crawl score.
Opportunity — BOS 47.3
Moderate Opportunity
Median Income
$82,639
Age 25–44
7.6%
Bachelor's+
37.7%
Opportunity score weights income, target demographics (25–44), education, and current competition. Higher means an under-served market with the right customer base.
Active Breweries in 49685
| Name | Type | Address | |
|---|---|---|---|
| Brewery Terra Firma | Micro | 2959 Hartman Rd | Website |