Brewery Market Opportunity in Williamston, MI 48895
Brewery Opportunity Score
50.0
Moderate Opportunity
Williamston, Michigan (48895) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.0 reflects a balanced market — decent demographics and income ($100,565 median household), but with some existing competition (BDI: 17.7). Population of 11,294 provides a reasonable customer base.
Population
11,294
Potential customer base
Median Income
$100,565
Household income
National Rank
#1,825
Top 60% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48895 (2)
| Name | Type |
|---|---|
| Michigan Brewing Works | Brewpub |
| Old Nation Brewing Company | Micro |