Brewery Market Opportunity in Lansing, MI 48912
Brewery Opportunity Score
47.2
Moderate Opportunity
Lansing, Michigan (48912) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.2 reflects a balanced market — decent demographics and income ($53,072 median household), but with some existing competition (BDI: 5.8). Population of 17,398 provides a reasonable customer base.
Population
17,398
Potential customer base
Median Income
$53,072
Household income
National Rank
#2,531
Top 45% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48912 (1)
| Name | Type |
|---|---|
| Lansing Brewing Company | Brewpub |