Brewery Market Opportunity in Lansing, MI 48917
Brewery Opportunity Score
47.9
Moderate Opportunity
Lansing, Michigan (48917) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 47.9 reflects a balanced market — decent demographics and income ($73,259 median household), but with some existing competition (BDI: 3.1). Population of 32,029 provides a reasonable customer base.
Population
32,029
Potential customer base
Median Income
$73,259
Household income
National Rank
#2,323
Top 50% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48917 (1)
| Name | Type |
|---|---|
| EagleMonk Pub and Brewery | Brewpub |