Brewery Market Opportunity in Mt Pleasant, MI 48858
Brewery Opportunity Score
56.5
Moderate Opportunity
Mt Pleasant, Michigan (48858) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 56.5 reflects a balanced market — decent demographics and income ($48,794 median household), but with some existing competition (BDI: 9.4). Population of 42,732 provides a reasonable customer base.
Population
42,732
Potential customer base
Median Income
$48,794
Household income
National Rank
#683
Top 85% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48858 (4)
| Name | Type |
|---|---|
| Cranker's Restaurant & Brewery | Brewpub |
| Hunter's Ale House | Brewpub |
| Mountain Town Brewing Co | Micro |
| Mountain Town Station Restaurant & Brew Pub | Brewpub |