Brewery Market Opportunity in Mason, MI 48854
Brewery Opportunity Score
49.1
Moderate Opportunity
Mason, Michigan (48854) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.1 reflects a balanced market — decent demographics and income ($91,956 median household), but with some existing competition (BDI: 10.3). Population of 19,403 provides a reasonable customer base.
Population
19,403
Potential customer base
Median Income
$91,956
Household income
National Rank
#2,050
Top 56% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48854 (2)
| Name | Type |
|---|---|
| BAD Brewing Co | Micro |
| Spartan Brewpub | Brewpub |