Brewery Market Opportunity in Howell, MI 48843
Brewery Opportunity Score
51.8
Moderate Opportunity
Howell, Michigan (48843) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.8 reflects a balanced market — decent demographics and income ($91,620 median household), but with some existing competition (BDI: 8.5). Population of 46,902 provides a reasonable customer base.
Population
46,902
Potential customer base
Median Income
$91,620
Household income
National Rank
#1,430
Top 69% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48843 (4)
| Name | Type |
|---|---|
| Aberrant Ales | Brewpub |
| Block Brewing Company | Brewpub |
| Eternity Brewing Co | Micro |
| Howell's MainStreet Winery, Brewery & Pizzeria | Brewpub |