Brewery Market Opportunity in Eugene, OR 97408
Brewery Opportunity Score
51.8
Moderate Opportunity
Eugene, Oregon (97408) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.8 reflects a balanced market — decent demographics and income ($102,063 median household), but with some existing competition (BDI: 0.0). Population of 15,297 provides a reasonable customer base.
Population
15,297
Potential customer base
Median Income
$102,063
Household income
National Rank
#1,426
Top 69% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Current Breweries
There are currently no active breweries in ZIP code 97408. This is a brewery desert — a key factor in the opportunity score.