Brewery Market Opportunity in Eugene, OR 97402
Brewery Opportunity Score
46.4
Moderate Opportunity
Eugene, Oregon (97402) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.4 reflects a balanced market — decent demographics and income ($55,743 median household), but with some existing competition (BDI: 12.9). Population of 54,199 provides a reasonable customer base.
Population
54,199
Potential customer base
Median Income
$55,743
Household income
National Rank
#2,730
Top 41% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 97402 (7)
| Name | Type |
|---|---|
| Alesong Brewing and Blending | Micro |
| Alesong Brewing and Tasting Room | Micro |
| Claim 52 Brewing | Micro |
| Hop Valley Brewing Co | Large |
| Ninkasi Brewing Co | Regional |
| Oakshire Brewing | Micro |
| The Viking Braggot Company | Micro |