Brewery Market Opportunity in Eugene, OR 97401
Brewery Opportunity Score
58.4
Moderate Opportunity
Eugene, Oregon (97401) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 58.4 reflects a balanced market — decent demographics and income ($51,244 median household), but with some existing competition (BDI: 14.5). Population of 48,186 provides a reasonable customer base.
Population
48,186
Potential customer base
Median Income
$51,244
Household income
National Rank
#484
Top 90% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 97401 (7)
| Name | Type |
|---|---|
| Coldfire Brewing | Micro |
| Elk Horn Brewery | Brewpub |
| Falling Sky Brewing | Brewpub |
| Manifest Beer Company | Micro |
| McKenzie Brewing Company | Brewpub |
| McMenamins High Street Brewery | Brewpub |
| Sam Bond's Brewing Co | Brewpub |