Brewery Market Opportunity in Salem, OR 97304
Brewery Opportunity Score
49.5
Moderate Opportunity
Salem, Oregon (97304) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 49.5 reflects a balanced market — decent demographics and income ($91,731 median household), but with some existing competition (BDI: 2.9). Population of 34,846 provides a reasonable customer base.
Population
34,846
Potential customer base
Median Income
$91,731
Household income
National Rank
#1,959
Top 58% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 97304 (1)
| Name | Type |
|---|---|
| Xicha Brewing Co. | Brewpub |