Brewery Market Opportunity in Salem, OR 97301
Brewery Opportunity Score
46.4
Moderate Opportunity
Salem, Oregon (97301) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.4 reflects a balanced market — decent demographics and income ($57,497 median household), but with some existing competition (BDI: 3.6). Population of 56,274 provides a reasonable customer base.
Population
56,274
Potential customer base
Median Income
$57,497
Household income
National Rank
#2,734
Top 41% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 97301 (2)
| Name | Type |
|---|---|
| RAM Restaurant and Brewery - Salem | Brewpub |
| Vagabond Brewing | Brewpub |