Brewery Market Opportunity in Salem, OR 97302
Brewery Opportunity Score
50.8
Moderate Opportunity
Salem, Oregon (97302) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.8 reflects a balanced market — decent demographics and income ($83,697 median household), but with some existing competition (BDI: 14.7). Population of 40,954 provides a reasonable customer base.
Population
40,954
Potential customer base
Median Income
$83,697
Household income
National Rank
#1,631
Top 65% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 97302 (6)
| Name | Type |
|---|---|
| Bine Valley Brewing | Micro |
| Gilgamesh Brewing Co | Micro |
| McMenamins Thompson Brewery | Micro |
| Ratchet Brewery Salem | Brewpub |
| Salem Ale Works | Micro |
| Santiam Brewing Co | Micro |