Brewery Market Opportunity in Normal, IL 61761
Brewery Opportunity Score
63.7
High Opportunity
ZIP code 61761 in Normal, Illinois represents a high-opportunity market for a new brewery. With a Brewery Opportunity Score of 63.7, this area combines strong demographics, favorable income levels, and relatively low brewery competition. The current Brewery Density Index is just 5.6, suggesting significant room for growth in a market of 53,404 residents.
Population
53,404
Potential customer base
Median Income
$66,642
Household income
National Rank
#144
Top 97% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 61761 (3)
| Name | Type |
|---|---|
| DESTIHL - Normal | Brewpub |
| DESTIHL Brewery | Micro |
| White Oak Brewing | Micro |