Brewery Market Opportunity in Urbana, IL 61802
Brewery Opportunity Score
46.4
Moderate Opportunity
Urbana, Illinois (61802) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.4 reflects a balanced market — decent demographics and income ($58,588 median household), but with some existing competition (BDI: 5.1). Population of 19,502 provides a reasonable customer base.
Population
19,502
Potential customer base
Median Income
$58,588
Household income
National Rank
#2,725
Top 41% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 61802 (1)
| Name | Type |
|---|---|
| Riggs Beer Company | Micro |