Brewery Market Opportunity in Appleton, WI 54915
Brewery Opportunity Score
50.0
Moderate Opportunity
Appleton, Wisconsin (54915) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 50.0 reflects a balanced market — decent demographics and income ($83,814 median household), but with some existing competition (BDI: 2.3). Population of 44,269 provides a reasonable customer base.
Population
44,269
Potential customer base
Median Income
$83,814
Household income
National Rank
#1,816
Top 61% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 54915 (1)
| Name | Type |
|---|---|
| Stone Cellar Brewpub / Stone Arch Brew House | Brewpub |