Brewery Market Opportunity in Appleton, WI 54913
Brewery Opportunity Score
52.3
Moderate Opportunity
Appleton, Wisconsin (54913) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.3 reflects a balanced market — decent demographics and income ($103,149 median household), but with some existing competition (BDI: 4.1). Population of 24,366 provides a reasonable customer base.
Population
24,366
Potential customer base
Median Income
$103,149
Household income
National Rank
#1,327
Top 71% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 54913 (1)
| Name | Type |
|---|---|
| Fox River Brewing Co and Restaurant | Brewpub |