Brewery Market Opportunity in Appleton, WI 54911
Brewery Opportunity Score
48.1
Moderate Opportunity
Appleton, Wisconsin (54911) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.1 reflects a balanced market — decent demographics and income ($66,747 median household), but with some existing competition (BDI: 7.8). Population of 25,598 provides a reasonable customer base.
Population
25,598
Potential customer base
Median Income
$66,747
Household income
National Rank
#2,280
Top 51% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 54911 (2)
| Name | Type |
|---|---|
| Appleton Beer Factory | Brewpub |
| McFleshman's Public House | Planning |