Brewery Opportunity Score
48.8
Moderate Opportunity
Midland, MI 48642 — Brewery Market Opportunity
Midland, Michigan (48642) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 48.8 reflects a balanced market — decent demographics and income ($77,690 median household), but with some existing competition (BDI: 3.0). Population of 33,770 provides a reasonable customer base.
Population
33,770
Potential customer base
Median Income
$77,690
Household income
National Rank
#2,105
Top 54% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48642 (1)
| Name | Type |
|---|---|
| Midland Brewing Co | Brewpub |