Brewery Opportunity Score
39.6
Low Opportunity
West Branch, MI 48661 — Brewery Market Opportunity
ZIP code 48661 in West Branch, Michigan currently shows limited opportunity for a new brewery (BOS: 39.6). The combination of demographics, income ($58,767), and current competition (BDI: 9.3) suggests this market may not be the strongest choice for a new venture at this time.
Population
10,744
Potential customer base
Median Income
$58,767
Household income
National Rank
#4,286
Top 7% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48661 (1)
| Name | Type |
|---|---|
| The Highway Brewing Co. | Brewpub |