Brewery Market Opportunity in Waterford, MI 48327
Brewery Opportunity Score
45.4
Moderate Opportunity
Waterford, Michigan (48327) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 45.4 reflects a balanced market — decent demographics and income ($75,512 median household), but with some existing competition (BDI: 4.8). Population of 20,843 provides a reasonable customer base.
Population
20,843
Potential customer base
Median Income
$75,512
Household income
National Rank
#2,974
Top 35% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 48327 (1)
| Name | Type |
|---|---|
| Rustic Leaf Brewing Company | Micro |