Brewery Market Opportunity in New Brunswick, NJ 08901
Brewery Opportunity Score
56.4
Moderate Opportunity
New Brunswick, New Jersey (08901) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 56.4 reflects a balanced market — decent demographics and income ($60,248 median household), but with some existing competition (BDI: 1.8). Population of 56,766 provides a reasonable customer base.
Population
56,766
Potential customer base
Median Income
$60,248
Household income
National Rank
#697
Top 85% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 08901 (1)
| Name | Type |
|---|---|
| Harvest Moon Brewery/Cafe | Brewpub |