Brewery Market Opportunity in Whitehouse Station, NJ 08889
Brewery Opportunity Score
56.8
Moderate Opportunity
Whitehouse Station, New Jersey (08889) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 56.8 reflects a balanced market — decent demographics and income ($147,048 median household), but with some existing competition (BDI: 9.5). Population of 10,539 provides a reasonable customer base.
Population
10,539
Potential customer base
Median Income
$147,048
Household income
National Rank
#644
Top 86% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 08889 (1)
| Name | Type |
|---|---|
| Backman Brewing Company | Planning |