Brewery Market Opportunity in Chico, CA 95928
Brewery Opportunity Score
54.6
Moderate Opportunity
Chico, California (95928) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 54.6 reflects a balanced market — decent demographics and income ($65,350 median household), but with some existing competition (BDI: 8.0). Population of 37,533 provides a reasonable customer base.
Population
37,533
Potential customer base
Median Income
$65,350
Household income
National Rank
#922
Top 80% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 95928 (3)
| Name | Type |
|---|---|
| Eckert Malting and Brewing Co | Micro |
| Secret Trail Brewing Company, LLC | Micro |
| Sierra Nevada Brewing Co | Regional |