Brewery Market Opportunity in Chico, CA 95973
Brewery Opportunity Score
51.2
Moderate Opportunity
Chico, California (95973) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.2 reflects a balanced market — decent demographics and income ($92,228 median household), but with some existing competition (BDI: 2.6). Population of 37,977 provides a reasonable customer base.
Population
37,977
Potential customer base
Median Income
$92,228
Household income
National Rank
#1,528
Top 67% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 95973 (1)
| Name | Type |
|---|---|
| British Bulldog Brewery | Micro |