Brewery Market Opportunity in Monterey, CA 93940
Brewery Opportunity Score
54.0
Moderate Opportunity
Monterey, California (93940) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 54.0 reflects a balanced market — decent demographics and income ($110,669 median household), but with some existing competition (BDI: 6.5). Population of 30,951 provides a reasonable customer base.
Population
30,951
Potential customer base
Median Income
$110,669
Household income
National Rank
#1,023
Top 78% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 93940 (2)
| Name | Type |
|---|---|
| Alvarado Street Brewery & Grill | Brewpub |
| Peter B's Brewpub | Brewpub |