Brewery Market Opportunity in Salinas, CA 93901
Brewery Opportunity Score
46.9
Moderate Opportunity
Salinas, California (93901) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 46.9 reflects a balanced market — decent demographics and income ($91,639 median household), but with some existing competition (BDI: 6.8). Population of 29,480 provides a reasonable customer base.
Population
29,480
Potential customer base
Median Income
$91,639
Household income
National Rank
#2,625
Top 43% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 93901 (2)
| Name | Type |
|---|---|
| Alvarado Street Brewery | Micro |
| Monterey Coast Brewing | Brewpub |