Brewery Market Opportunity in Santa Barbara, CA 93103
Brewery Opportunity Score
52.5
Moderate Opportunity
Santa Barbara, California (93103) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.5 reflects a balanced market — decent demographics and income ($118,118 median household), but with some existing competition (BDI: 10.1). Population of 19,803 provides a reasonable customer base.
Population
19,803
Potential customer base
Median Income
$118,118
Household income
National Rank
#1,281
Top 72% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 93103 (2)
| Name | Type |
|---|---|
| Pure Order Brewing Co | Micro |
| Telegraph Brewing Co | Micro |