Brewery Market Opportunity in Santa Barbara, CA 93101
Brewery Opportunity Score
51.4
Moderate Opportunity
Santa Barbara, California (93101) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 51.4 reflects a balanced market — decent demographics and income ($79,868 median household), but with some existing competition (BDI: 16.4). Population of 30,496 provides a reasonable customer base.
Population
30,496
Potential customer base
Median Income
$79,868
Household income
National Rank
#1,492
Top 68% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 93101 (5)
| Name | Type |
|---|---|
| Figueroa Mountain Brewing - Santa Barbara | Micro |
| M.Special Brewing Company | Micro |
| Santa Barbara Brewing Co | Brewpub |
| The Brewhouse | Brewpub |
| Third Window Brewing | Brewpub |