Brewery Market Opportunity in San Marcos, TX 78666
Brewery Opportunity Score
61.4
High Opportunity
ZIP code 78666 in San Marcos, Texas represents a high-opportunity market for a new brewery. With a Brewery Opportunity Score of 61.4, this area combines strong demographics, favorable income levels, and relatively low brewery competition. The current Brewery Density Index is just 5.7, suggesting significant room for growth in a market of 87,775 residents.
Population
87,775
Potential customer base
Median Income
$55,478
Household income
National Rank
#250
Top 95% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 78666 (5)
| Name | Type |
|---|---|
| Altmeyer and Lewis Brewing Company | Micro |
| Aquabrew | Brewpub |
| Middleton Brewing (MBTX) | Micro |
| Sean Patrick's Pub | Planning |
| The Root Cellar | Brewpub |