Brewery Market Opportunity in Round Rock, TX 78664
Brewery Opportunity Score
52.4
Moderate Opportunity
Round Rock, Texas (78664) shows moderate opportunity for a new brewery venture. The Brewery Opportunity Score of 52.4 reflects a balanced market — decent demographics and income ($85,919 median household), but with some existing competition (BDI: 3.2). Population of 62,272 provides a reasonable customer base.
Population
62,272
Potential customer base
Median Income
$85,919
Household income
National Rank
#1,309
Top 72% nationally
Opportunity Score Breakdown
Each factor is scored 0–100 and weighted to produce the final BOS. Higher = better opportunity.
Existing Breweries in 78664 (2)
| Name | Type |
|---|---|
| Bluebonnet Beer Co | Micro |
| Idle Vine Brewing Company | Micro |